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Founder & operator · Remote

MaxAnderson

Bootstrapped a SaaS company to eight-figure ARR. Helped take another from zero to nine-figure revenue and a Nasdaq IPO.

Max Anderson standing between carved stone columns, in a black t-shirt.

Max is owner and chief executive of OnlyFinder, the original search engine for public OnlyFans profiles, and founder of Microplastics.org. He works remotely. In his own line, he is a lucky husband and dad of two.

He studied industrial and systems engineering at the University of Washington — the Lavin Entrepreneurship Program — then left his senior year for a startup in a field that had nothing to do with the degree. He started unpaid. Eight years later that company was public.

  • 2013

    Unpaid intern at Porch

  • 2020

    Porch lists on Nasdaq

  • 2021

    Acquires OnlyFinder

  • 2024

    Starts Microplastics.org

Work

  1. 2020 — Present

    OnlyFinder

    Owner & CEO · Miami Beach

    The original search engine for public OnlyFans profiles, running at onlyfinder.com since 2020. Max acquired the company and its assets in October 2021. OnlyFinder is independent of OnlyFans.

    Search is free. Labeled ads, ranked on bid, relevance, and outcomes, sit above and below organic results for creators and agencies. Publishing partners get distribution around the category. On LinkedIn he calls it the world’s largest ad network for OnlyFans creators.

  2. 2024 — Present

    Microplastics.org

    Founder · Public research

    Tests major American food and beverage brands for microplastics and plastic-related contaminants — bisphenols, phthalates, PFAS — and publishes the rankings for free.

  3. 2024 — Present

    Hampton

    Member · Founders

    A private community for founders. Member since January 2024.

  4. 2013 — 2021

    Porch Group

    Demand gen & product · Seattle

    Joined in May 2013 as an unpaid intern and worked onto the executive team. Helped build the company from pre-launch through a 2020 Nasdaq IPO at about $75 million ARR, and left six months later as ARR passed $150 million.

    Led product and demand generation across the portfolio. Raised a personal syndicate to invest alongside the venture firms in the Series A. Porch has since grown past $500 million ARR.

  5. 2017 — 2019

    Production Grower

    Co-founder · Seattle

    A side project that became, by his account, the leading cannabis grow-equipment affiliate. Mid-six-figure revenue, roughly 90% EBITDA. He began rolling up smaller players, then sold in October 2019 as money flooded the category and the margins looked doomed.

  6. 2014 — 2018

    Spilled

    Co-founder · Seattle

    Started with two roommates, both early at Porch, to bring streetwear design into the home. Bootstrapped, profitable inside three months, and run on a few hours a week while they stayed all-in on Porch. Grew to about $500k in revenue and sold in July 2018.

    Covered by Complex, Hypebeast, Sole Collector, Nice Kicks, and Highsnobiety.

University of Washington — industrial & systems engineering. Lavin Entrepreneurship Program. Science, Engineering and Business Association.

Writing

Selected from public essays. These are excerpts, in his arguments and as close to his sentences as a page will hold. The originals are linked.

X · Sep 29, 2026

The third door

A goal written at twenty, a spreadsheet that said it was impossible, and the path that was neither misery nor quitting.

When I was 20, I wrote down a goal: “$1 million net worth by 30.” It sounded insane. The year was 2010. I had a few hundred dollars in a checking account and a pile of student loans. My net worth was somewhere around negative $20,000.

A few lines above that ten-year goal, the one-year goal was “Have $1,000 in my savings that I earned.” A thousand was a stretch. A million was a different planet.

I was studying engineering, where starting salaries ran $60–80k. I opened a spreadsheet. The realistic case — middle of the range, 5% raises, investing 10% — landed around $91,000 after ten years, once the loans were gone. The all-out case, investing a third of every paycheck, still missed half a million. Hitting the number on a salary meant living on less than $25,000 a year in one of the most expensive cities in the country.

Door one was a wasted decade for an uncertain outcome. Door two was dropping the goal. The only answer was to go looking for a third door.

Within a month of my 30th birthday I opened a tax return. $1,628,705 of gross income. After tax, almost exactly a million to keep. A year later my net worth cleared $2 million. I drove a $3,000 car. I also had friends, dates, hobbies, and travel. Not a single week felt wasted.

Full disclosure: the first million had luck in it. The startup went public via a SPAC, in the COVID bubble. The second million was that stock doubling again. What came after came from my own company’s cash flow. That part is more repeatable.

The playbook I’d give my own kids is short. Interview at a lot of startups. Pick one based solely on the people. Create value above and outside the job you were hired to do. Never wait for a promotion — start doing the next job and let the title follow. Move every two to four years. From the first paycheck, automate 10% into investments, raise that share as the pay rises, and learn how not to lose the money once the checks get large.

I dropped out senior year. I joined a startup in a role I knew nothing about, in a field that had nothing to do with my degree, and I started unpaid. In the first three years I negotiated a 300% raise in salary and a 600% raise in equity. I stayed eight years — longer than I should have — and used the last four to get my feet wet on companies of my own.

Read the original on X

Notes

Four rules he repeats, pulled from the essays rather than invented for this page.

  1. 01

    The third door

    When the honest math says the goal requires a miserable decade, don’t take the misery and don’t drop the goal. Go find a path the spreadsheet didn’t model.

  2. 02

    One big thing

    A list with more than one item is a failed priority. Pick the move that makes the rest of the list irrelevant, and defend the day until it is done.

  3. 03

    Ask where the money is loose

    Capture about a tenth of the value you create, and ask to be paid in whichever currency — cash or equity — the company can actually spare.

  4. 04

    Leave when the curve flattens

    Stay at least two years. At two, three, and four, ask only whether the company is still growing and whether you are still learning. Four years is usually enough of one bet.

Field note · Sep 30, 2026

You will not cut your way out

On Javier Milei, he credits the cuts — cabinet ministries deleted, federal headcount down, spending down about 30% — and then points at what was still left: annual inflation he put at 34%, flat for a year and no longer falling.

The moral he draws is about the United States, not Argentina. A much smaller attempt to cut federal spending was, in his telling, more than replaced by new spending. He does not think growth or austerity closes the gap. If you still own bonds, he writes, sell them. Stocks, gold, and bitcoin are what he calls the havens.

Read the post on X

What people who worked with him say

“Max is a truly incredible human and among the top three people I’d want to start a company with. What’s most impressive about Max is his intellectual motor — he solves any problem in the most efficient way. My favorite thing about him is his spirit. He’s optimistic, curious, and spontaneous. I have no doubt Max will change the world, or transform whatever he chooses to.”
Asha Sharma · LinkedIn
“Max is an exceptional executer. He floats marketing, growth, product, and engineering projects with ease. He also has a rare ability to drive for results like no one I have ever worked with. I could hand Max anything and it would be done exceptionally well and deliver real business impact. He is one of those talents you just know is going to change the world.”
Joanna Lord · LinkedIn

The work is public.So is he.

No contact form. The places he actually posts are the right door — long writing on X, the professional record on LinkedIn, photographs on Instagram.